Jake joined Whitecap in 2016 after graduating from Lancaster University with a BA Hons in Entrepreneurship and Management. In this time he has become a key member of the team, and is fast building the skills and experience required for a career in consulting.

Since joining Whitecap, Jake has supported the team across a broad range of projects with a significant focus on insight, research and reports. His work to date includes supporting projects such as a strategic marketing review in the lending sector, a digital project in online retail, and a research project in the FinTech sector. He has also been involved in developing new marketing resources for Whitecap.

Alongside his work with Whitecap, Jake has completed a part-time masters at Bradford University in Economics and Finance for Development.