Visualsoft is one of the UK's leading ecommerce platform providers specialising in the design, development and marketing of eCommerce stores. Visualsoft's online stores aim to combine style with functionality, offering a scalable solution to retailers of all shapes and sizes.

visualsoft ecommerce reviewVisualsoft’s ecommerce platform has been built on a strong technical solution with the capability to provide a highly effective customer focused platform and digital marketing solution for online retailers. The Visualsoft board wanted an evaluation of their digital marketing and client service through the lens of one their retail partners – this way they could clearly see how well service proposition was delivering value to their clients.

Working closely with Visualsoft and one of their key clients, Whitecap was brought in to assess the digital and marketing performance of Visualsoft’s proposition, and identify areas where improvements could be made. Our aim was to highlight where Visualsoft could enhance its proposition to its clients, in the context of the planning, execution and reporting of digital marketing activity.

Whitecap began by understanding Visualsoft’s proposition and benchmarking its client against other online retailers. We analysed the end to end customer journey from the key digital marketing/traffic generation channels right through to on-site engagement and conversion. A detailed report was produced which provided an independent review of the performance of these channels, including identifying key strengths and areas for improvement.


“Visualsoft is a highly successful business, having experienced dramatic growth in recent years. We were asked to review the performance of one of their ecommerce clients, involving an in depth review of Visualsoft’s service offerings. Our report included templates for KPIs and reporting to help advance Visualsoft’s service to their clients.”
David Crawford, Associate, Whitecap Consulting.”

“Our business has ambitious growth plans and we wanted to know how we could improve our service from a client perspective. Whitecap worked closely with us and our client to clearly identify where we could strengthen our relationship and put forward specific and actionable recommendation.”
David Duke, Chief Marketing Officer, Visualsoft

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