Whitecap’s Strategy Series

Strategy is a fluid and dynamic process. It is about envisioning the future, creating a clear direction for the business, building on current competences and skills, and making choices about actions and priorities in pursuit of creating and developing competitive advantage; not to mention commercial performance.

To succeed, alignment across a business’ leadership team and engagement with its people across the organisation is critical.

Strategy is not rigid or prescriptive, rather it is directional in pursuit of a clear vision and it must flex to adapt and respond to the threats and opportunities that arise from changing market and competitive situations.

Welcome to Whitecap’s four part series on the fundamentals of strategy, which is focused on the following  topics. Please click on the titles to read more:

Part 1, YOUR MARKET

  • Market awareness, trends, competition & customer needs

Part 2, STRATEGY & PLANNING

  • Clarity of company aims and link to business plans

Part 3, STRATEGY IN ACTION 

  • Company aims driving priorities, with resources and skills

Part 4, COMMUNICATION

  • Forming a common view of ambitions and degree of internal alignment

At the end of each piece, we leave you with critical six questions you should ask yourself about your business to help gauge the effectiveness of your strategy.

These questions are mirrored within our Strategy Survey, a free tool also available on our website.