Associate, Strategy & Marketing (Consumer Goods)
Ruth has 15+ years of marketing, branding and strategy work in food, beverages, healthcare and personal care in developed and emerging markets.
Ruth’s broad experience enables her to support corporate strategy development and business planning to drive growth, whilst also applying her expertise in other areas such as brand and marketing strategy, and new product development.
In a career that has included working with global corporates such as Britvic, Johnson & Johnson, and PZ Cussons, Ruth has built a strong skillset including: new product entry strategy, identifying new opportunities for New Product Development (NPD) pipelines, roadmaps for international expansion, new market entry strategy, branding and corporate strategy.
Recent assignments Ruth has tackled have included focused commercial due diligence and acquisition support, industry mapping and benchmarking, market evaluation, assessment and application to portfolio business opportunities, and the prioritisation of growth and business initiatives.
Ruth has lived, worked and studied in Ireland, France, Italy and UK, completing an MBA cum laude at SDA Bocconi, Milan. Away from work she has represented Ireland at badminton and has a 7 handicap at golf, although she’s not been able to play as much as she’d like in recent years since starting a family.