Tagged: marketing & brand strategy

Marketing & product-led growth

The business: This was a high growth mortgage lending business in a competitive and fast-evolving market. Initially in private ownership, it was acquired by a private equity firm, and then sold to a global investment bank. Approach: As the business grew, the strategy was consciously and deliberately evolved: the brand was redeveloped to support diversification […]

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New brand in innovative peer-to-peer lending sector

The business: This entrepreneurial start up operated in the fast evolving peer-to-peer lending sector. The business was launched in 2012 to generate business loans funded by a community of private investors. The brief was to develop the firm’s brand presence and proposition, and build an introducer channel of professional advisers. Approach: Working within the business […]

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Brand repositioning

The business: This national hotel business, associated with one of the world’s largest hotel brands,  provides central sales, marketing and purchasing services.  The challenge was to create an attractive brand strategy to give the business standout from other mid-market competitors and address the threat from standardised value-driven budget hotel chains. Approach: A competitive assessment of […]

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