Tagged: innovation & product launches

Identifying new profit growth in a mature market

The business: This large £500m+ company served the small business community, operating in a “me-too” market with little innovation and little opportunity for profitable growth. Or so they thought… Approach: With the advantage of having no preconceptions about the business or market, a strategic marketing audit was undertaken.  This involved, among other things, value analysis […]

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Embracing the digital age

The business: This major PLC was operating across multiple and diverse product lines.  Within the company, a few key individuals were keen to embrace the new digital world, but this awareness and appetite was not consistent across the business.  The goal was to work with all key stakeholders to understand the significance of the opportunity […]

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Marketing & product-led growth

The business: This was a high growth mortgage lending business in a competitive and fast-evolving market. Initially in private ownership, it was acquired by a private equity firm, and then sold to a global investment bank. Approach: As the business grew, the strategy was consciously and deliberately evolved: the brand was redeveloped to support diversification […]

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Embracing innovation and making informed strategic decisions

The business: This fast growing publically listed business had numerous growth initiatives in development.  Product diversification, a partnership, an acquisition and international expansion were just some of the projects it was tackling but it had one very key challenge. The business recognised that key to its future success could be the development of emergent contactless […]

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