Tagged: customer experience & engagement

Turnaround strategy for a business in decline

The business: This medium sized subsidiary company of a major PLC had been in decline for three years and was unclear about its customer proposition and which markets it was best positioned to pursue. Approach: Working with the existing team, a strategic review of the market, competitors, customers and internal capability was conducted. The review […]

Learn More

Embracing the digital age

The business: This major PLC was operating across multiple and diverse product lines.  Within the company, a few key individuals were keen to embrace the new digital world, but this awareness and appetite was not consistent across the business.  The goal was to work with all key stakeholders to understand the significance of the opportunity […]

Learn More

New brand in innovative peer-to-peer lending sector

The business: This entrepreneurial start up operated in the fast evolving peer-to-peer lending sector. The business was launched in 2012 to generate business loans funded by a community of private investors. The brief was to develop the firm’s brand presence and proposition, and build an introducer channel of professional advisers. Approach: Working within the business […]

Learn More

Brand repositioning

The business: This national hotel business, associated with one of the world’s largest hotel brands,  provides central sales, marketing and purchasing services.  The challenge was to create an attractive brand strategy to give the business standout from other mid-market competitors and address the threat from standardised value-driven budget hotel chains. Approach: A competitive assessment of […]

Learn More