Tagged: Competitor analysis

Growth strategy across diverse markets

The business: This new business had been created from a major PLC reorganisation and covered over a dozen markets. A new management team was faced with a range of investment choices and issues and needed assistance. Their goal was to create an insight-driven, value-based strategy to double profit and secure investment funding in a competitive […]

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Marketing & product-led growth

The business: This was a high growth mortgage lending business in a competitive and fast-evolving market. Initially in private ownership, it was acquired by a private equity firm, and then sold to a global investment bank. Approach: As the business grew, the strategy was consciously and deliberately evolved: the brand was redeveloped to support diversification […]

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Brand repositioning

The business: This national hotel business, associated with one of the world’s largest hotel brands,  provides central sales, marketing and purchasing services.  The challenge was to create an attractive brand strategy to give the business standout from other mid-market competitors and address the threat from standardised value-driven budget hotel chains. Approach: A competitive assessment of […]

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