We are an independent strategy and planning consultancy where customer and brand experience are fundamental ingredients of the business proposition. We create cut through solutions born from smart insights garnered over years of hands-on experience. We work with a range of B2C and B2B clients across numerous sectors, and take the same nonsense-free approach. We start by stepping back, taking a holistic view of the business and creating a strategic plan to deliver in both the short and long term. We believe that your business, planning and marketing strategies should be fully aligned to realise your full commercial success.

Strategy & commercial consulting from experienced practitioners

Commercial Clarity™

We believe strategy is simply about the choices and options available to get to a desired outcome.

This pre-supposes that an organisation has the time and resources available to critique the current situation and operating environment, evaluate a range of options and pursue an agreed outcome.

We help clients practically address these challenges and achieve their aims.

Established in 2012, Whitecap Consulting is a regional strategy consultancy headquartered in Leeds, with offices in Manchester, Milton Keynes, Bristol and Newcastle.

We typically work with boards, executives and investors of predominantly mid-sized organisations with a turnover of c£10m-£300m, helping clients analyse, develop and implement growth strategies.

Also, we work with clients across a range of sectors including Financial Services, Technology, FinTech, Outsourcing, Consumer and Retail, Property, Healthcare, Higher Education and Professional Services, including Corporate Finance and PE.


Strategy is simply about the choices and decisions executives and boards face to get to a stated outcome.

This assumes that there is time and resources to develop challenging strategic questions and that there is alignment around the board table on the ‘destination’.

Strategy also relies on a structured process of internal and external analysis, scenario planning and decision making, set in the context of a dynamic and often fluid market.

Options and choices are underpinned with commercial and financial analysis and forecasts designed to drive growth, focused investment and organisational engagement with the strategy.


We provide a range of professional business services and implementation support including:

Strategy Development

Helping shape future direction for businesses, brands, products and services

Business Case & Planning

Organising, detailing and aligning the company to deliver the strategy

Implementation Support

Providing hands-on help and support to execute critical initiatives effectively

Commercial Due Diligence

Undertaking commercial due diligence to support M&A


Contact us to find out how we can help your organisation