We are an independent strategy and planning consultancy where customer and brand experience are fundamental ingredients of the business proposition. We create cut through solutions born from smart insights garnered over years of hands-on experience. We work with a range of B2C and B2B clients across numerous sectors, and take the same nonsense-free approach. We start by stepping back, taking a holistic view of the business and creating a strategic plan to deliver in both the short and long term. We believe that your business, planning and marketing strategies should be fully aligned to realise your full commercial success.

Strategy & commercial consulting from experienced practitioners

Commercial Clarity™

Strategy is about the choices and options available to get to a desired outcome.

Established in 2012, Whitecap Consulting works with board members, executives and investors of mid-sized organisations to facilitate growth aims and delivers strategy development, business planning & implementation support. View our credentials here.

We are a growing regional strategy consultancy operating across multiple market sectors in the UK, serving domestic and international clients from our offices in Leeds, Manchester and Milton Keynes.

Our clients are aspiring SMEs, growing mid-sized organisations and divisions of Corporates who we help to analyse, prioritise and implement business strategies that deliver P&L and Enterprise value.


Strategy is simply about the choices and decisions executives and boards face to get to a stated outcome.

This assumes that there is time and resources to develop challenging strategic questions and that there is alignment around the board table on the ‘destination’.

Strategy also relies on a structured process of internal and external analysis, scenario planning and decision making, set in the context of a dynamic and often fluid market.

Options and choices are underpinned with commercial and financial analysis and forecasts designed to drive growth, focused investment and organisational engagement with the strategy.


We provide a range of professional business services and implementation support including:

Strategy Development

Helping shape future direction for businesses, brands, products and services

Business Case & Planning

Organising, detailing and aligning the company to deliver the strategy

Implementation Support

Providing hands-on help and support to execute critical initiatives effectively

Commercial Due Diligence

Undertaking commercial due diligence to support M&A


Contact us to find out how we can help your organisation