We are an independent strategy and planning consultancy where customer and brand experience are fundamental ingredients of the business proposition. We create cut through solutions born from smart insights garnered over years of hands-on experience. We work with a range of B2C and B2B clients across numerous sectors, and take the same nonsense-free approach. We start by stepping back, taking a holistic view of the business and creating a strategic plan to deliver in both the short and long term. We believe that your business, planning and marketing strategies should be fully aligned to realise your full commercial success.

Strategy & commercial consulting from experienced practitioners

Commercial Clarity™

Strategy is about the choices and options available to get to a desired outcome.

Established in 2012, Whitecap Consulting works with CEOs of mid-sized businesses with a turnover of circa £10-£300m, providing strategy and commercial consultancy.

We provide a range of professional business services and implementation support including:


  • Helping shape future direction for businesses, brands, products and services


  • Organising, detailing and aligning the company to deliver the strategy


  • Providing hands-on help and support to execute critical initiatives effectively


  • Undertaking commercial due diligence to support M&A and transactions

Our client-side experience across different companies, business models and market sectors means we provide insightful, pragmatic and hands-on support for our clients, whether that is developing long-term strategy options or reacting to immediate challenges or opportunities.

Working as an extension of the leadership team, we help clients articulate ambitions, focus and align priorities, develop commercially sustainable propositions and then execute growth initiatives quickly and more effectively.

We focus on four levels of strategy and believe that to be effective, each needs to be developed and aligned effectively:


  • Shareholder and enterprise value
  • Corporate vision & long-term ambitions
  • M&A pre-/post- transaction
  • Commercial due diligence


  • 1-3 year business planning
  • Growth through products & services, channels, sectors & countries
  • Leadership team clarity & alignment


  • Position in the market relative to competitors
  • Proposition & differentiation
  • Rational and emotional benefits


  • Consumer needs, CRM & Insight
  • Integrated multi-channels
  • Awareness, acquisition, cross-sales, retention & advocacy

We believe in delivering a bespoke and unique service to every client. These core beliefs help us guide our clients through a process of strategic development. (Read more about Our Approach)

Please explore our website to find out more. We are also on Twitter @WhitecapConsult, and have LinkedIn and Facebook pages.

Contact us to find out how we can help your organisation