Commercial Clarity ^™

“I’ve used Whitecap to provide commercial due diligence for recent investments. They are very strategic, and, provide clear and practical advice. They are user-friendly and very cost-effective. Their in-depth knowledge of revenue performance drivers and ability to frame these in clearly defined market context is particularly useful in assessing a business’ ongoing value potential.”

“Whitecap operated as close and valued partners throughout the programme, demonstrating an excellent understanding of our business’ and our sector’s challenges and opportunities. They brought not only clear market and consumer insight and commercial skills but also did an outstanding job of facilitating the process and journey of collective decision making for our senior management team and Board.”

“Working with the Whitecap team enabled me to get real clarity very quickly and structure it in a very clear, concise and straightforward way that the whole team instantly understood.”

A year on, the foundation which Whitecap enabled us to create is the basis for a new approach to our student journey.”

"Having given the team a difficult brief - to write up a strategy for us in about 10-12 weeks - the pace and quality of Whitecap’s outputs were outstanding. Not once did we have to go back to the beginning. In such a short space of time we have a strategy which already our people can see as a reflection of us and it will help enable us to focus and grow efficiently over the coming years.”

Whitecap enabled the team's views to be heard, captured and synthesised into a document that our parent Board described variously as a "new dawn" and "the best plan in the Group."

“Whitecap demonstrated practical expertise in strategic marketing and CRM and provided clarity in helping us to understand different customer groups in detail.”

“Whitecap cut through a complex and disruptive market environment and delivered clear and actionable recommendations.”

"Whitecap played a fundamental role throughout the launch process, making sure that they fully understood what we needed and delivered the high quality output required."

“Whitecap was a perfect fit for our requirements and knew the key areas to prioritise and address. They have played a critical role in our progress to date.”

"Working with Whitecap has brought focus and clarity to our strategic marketing and has delivered demonstrable results."

“Whitecap quickly made an impact by being able to contribute strategically and at the same time providing tangible deliverables.”

“Whitecap worked closely with us and our client to clearly identify where we could strengthen our relationship and put forward specific and actionable recommendations.”

“The change provides the group’s trading businesses with a coherent set of visual cues, helping internal and external stakeholders to appreciate the synergies that are available across the group.”

Having Whitecap's external, independent perspective was really valuable to us and gave us a lot of constructive input to help move our business forward.”

"Whitecap’s quality and speed of output is remarkable! They have completely changed our go-to-market strategy and our marketing collateral now has structure, substance and gravitas.”

"Whitecap had the expertise in strategic growth and business planning, and went through the necessary steps to help us find the right information, make suitable strategic choices and implement the plan"

"They understood what we require and have the expertise to give guidance and produce documentation that is of tangible value to our business.”

“Whitecap’s knowledge and expertise has been fundamental in producing a compelling investment business case for Covenant."

“Whitecap has clarified our requirements and provided a great platform for us to progress to the next stage of our infrastructure renewal programme.”

"Working with Whitecap enables our business to access experienced resources on a part time basis, which over the course of the last three years has been invaluable."

“Whitecap Consulting worked closely with our commercial team and helped bring real clarity to the way we present our proposition."

“Whitecap provided a mixture of external support and challenge that was highly valuable.”

“Whitecap quickly understood our organisation, our challenges and picked up where we wanted to take the business."