Whitecap celebrates 2 years in business
PRESS RELEASE 4/6/14 Leeds strategy consultancy celebrates two years in business The Leeds-based strategy consultancy, Whitecap Consulting, is celebrating the…
Category: Articles
The S word – Why is Strategy so misunderstood?
Strategy might be one of the most used and abused words in business, but as a process, it’s vital for…
Barclays, Microsoft & Whitecap announce Strategy, Growth & Innovation event
PRESS RELEASE 22/5/14 Yorkshire businesses encouraged to look to future Business leaders in Yorkshire are being invited to ‘Explore the…
Brand story-telling in the modern world
Guest blog from Martin O’Toole of Fist of Fury: Over the past few years, I’ve been introduced to some great marketing ‘gurus’…
Costcutter reveals new strategy
This article was originally published on thebusinessdesk.com on Monday 19th May 2014 – click here to view it. YORKSHIRE-based Costcutter Supermarkets Group is…
CEOs still in the dark about how to integrate digital
It’s been the subject of boardroom debates and a bone of contention for ownership in organisations for nearly twenty years,…
Brand Trust: How FS can learn from other industries
This is the third in a series of three articles looking at the issue of trust in financial services. The…
Brand Trust: Lessons from the past
This is the second in a series of three articles looking at the issue of trust in financial services. The…
Brand Trust: How FS can learn from other industries
This is the third in a series of three articles looking at the issue of trust in financial services. The…
Why your market segmentation must focus on the centres, not the edges
Market segmentation is one of the most powerful tools in the B2B sales and marketing toolbox. If done well, it…
Brand Trust: What it is and why it's important in FS
This is the first in a series of three articles looking at the issue of trust in financial services. The…
Are football managers strategic leaders or tactical implementers?
Recent results on the field at Manchester United under new manager David Moyes have left much to be desired, but…
Yorkshire businesses most confident about economic recovery
Since the credit crunch we’ve all seen a few false dawns, but now the numbers over a longer period are…
Growing uphill: Growth for established companies in mature markets
There are many advantages to being an established organisation in a mature market. A strong brand can yield stable profits,…
Increased Mergers & Acquisitions activity could spell good news for commercial finance
Bank lending activity continues to generate considerable debate, but a recent upturn in Mergers & Acquisitions (M&A) activity in the…