Industry Focus: The resurgent UK Mortgage Market
The UK mortgage market has endured a tough time in recent years but finds itself with many reasons to be…
Category: Articles
Change management: Is your change team Fly or Ant?
Guest article by OEE Consulting: When you are annoyed by a fly buzzing around in a room, you may have…
Disrupting technology markets: Crossing the Chasm & the mitigation of risk
Guest article by Bob Apollo of Inflexion-Point Strategy Partners: When Geoffrey Moore’s “Crossing the Chasm” first appeared 20 years ago it…
Industry Focus: How Peer-to-Peer lending is shaking up Financial Services
The financial services industry has seen a recovery of sorts in the last couple of years. The housing market is picking…
How strategic due diligence drives post merger integration
A successful deal is just a theory until value can be realised. Realising value from a merger or acquisition involves…
How external strategic due diligence enhances deal value
An important factor in the success of any merger or acquisition is the level of due diligence carried out in…
Whitecap's Strategy Series, Part 4 : Communication
A good strategy is inclusive for all the stakeholders it is relevant to. The clear and consistent communication of the vision…
Whitecap's Strategy Series, Part 3 : Strategy in Action
It is critical to have a clear view of a future vision, but also flexibility and adaptability as the environment…
Smart City Event November 2019 – Round Up
Stefan Haase, Director Whitecap Consulting: Smart City A Market Overview Stefan provided an overview of the market opportunity for sensor…
Whitecap's Strategy Series, Part 2 : Strategy & Planning
The formation of any strategy starts with a vision – a desired future state. It’s where you want to get…
Whitecap's Strategy Series, Part 1 : The Market
Understanding the environment you operate in is a key component of any strategy. It is critical to determine how you…
Why your market segmentation must focus on the centres, not the edges
Guest article by Bob Apollo of Inflexion-Point Strategy Partners: Market segmentation is one of the most powerful tools in the B2B…
Measuring the ROI of content marketing
Guest blog by Mark Houlding, CEO of Rostrum Communications: Content marketing campaigns require a different approach to measuring ROI than…
Banks turn the tables on supermarkets
There have been some interesting developments in targeted customer marketing. For years the loyalty supermarkets engineered in their customers was a source…
Does your strategy have 5 star simplicity?
It’s about that time of year when directors and senior management start to spend an ever-increasing amount of their time…