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Category: Articles

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Articles /

How external strategic due diligence enhances deal value

An important factor in the success of any merger or acquisition is the level of due diligence carried out in…

Richard Coates — January 6, 2014
Articles /

Whitecap's Strategy Series, Part 4 : Communication

A good strategy is inclusive for all the stakeholders it is relevant to. The clear and consistent communication of the vision…

Neil Henderson — December 16, 2013
Articles /

Whitecap's Strategy Series, Part 3 : Strategy in Action

It is critical to have a clear view of a future vision, but also flexibility and adaptability as the environment…

Neil Henderson — December 9, 2013
Articles /

Smart City Event November 2019 – Round Up

Stefan Haase, Director Whitecap Consulting: Smart City A Market Overview Stefan provided an overview of the market opportunity for sensor…

— December 4, 2013
Articles /

Whitecap's Strategy Series, Part 2 : Strategy & Planning

The formation of any strategy starts with a vision – a desired future state. It’s where you want to get…

Neil Henderson — December 2, 2013
Articles /

Whitecap's Strategy Series, Part 1 : The Market

Understanding the environment you operate in is a key component of any strategy. It is critical to determine how you…

Neil Henderson — November 25, 2013
Articles /

Why your market segmentation must focus on the centres, not the edges

Guest article by Bob Apollo of Inflexion-Point Strategy Partners: Market segmentation is one of the most powerful tools in the B2B…

Neil Henderson — November 14, 2013
Articles /

Measuring the ROI of content marketing

Guest blog by Mark Houlding, CEO of Rostrum Communications: Content marketing campaigns require a different approach to measuring ROI than…

Julian Wells — October 29, 2013
Articles /

Banks turn the tables on supermarkets

There have been some interesting developments in targeted customer marketing. For years the loyalty supermarkets engineered in their customers was a source…

Julian Wells — October 27, 2013
Articles /

Does your strategy have 5 star simplicity?

It’s about that time of year when directors and senior management start to spend an ever-increasing amount of their time…

Julian Wells — October 21, 2013
Articles /

The Social Revolution in Finance

On 1st October Julian Wells, in his consulting role as marketing director at rebuildingsociety.com, spoke at the Financial Services Expo…

Neil Henderson — October 6, 2013
Articles /

Online social communities for business – where’s the value?

All businesses seem to want build their own online communities, but how do you convince the Board of the measurable…

Neil Henderson — October 4, 2013
Articles /

Crowds at First Direct Arena go wild for Ignite Your Business

Whitecap’s inaugural Ignite Your Business event held on Friday 20 September at the First Direct Arena in Leeds was a big success. It was…

Julian Wells — September 27, 2013
Articles /

Competing with the big boys

The aim for many small businesses is to grow, so it is only natural to feel jealousy towards big- spending…

Richard Coates — September 27, 2013
Articles /

B2B Marketing: The Trouble with Thought Leadership

Guest article by Bob Apollo of Inflexion-Point Strategy Partners: Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine Strategy &…

Julian Wells — September 25, 2013
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