How external strategic due diligence enhances deal value
An important factor in the success of any merger or acquisition is the level of due diligence carried out in…
Category: Articles
Whitecap's Strategy Series, Part 4 : Communication
A good strategy is inclusive for all the stakeholders it is relevant to. The clear and consistent communication of the vision…
Whitecap's Strategy Series, Part 3 : Strategy in Action
It is critical to have a clear view of a future vision, but also flexibility and adaptability as the environment…
Smart City Event November 2019 – Round Up
Stefan Haase, Director Whitecap Consulting: Smart City A Market Overview Stefan provided an overview of the market opportunity for sensor…
Whitecap's Strategy Series, Part 2 : Strategy & Planning
The formation of any strategy starts with a vision – a desired future state. It’s where you want to get…
Whitecap's Strategy Series, Part 1 : The Market
Understanding the environment you operate in is a key component of any strategy. It is critical to determine how you…
Why your market segmentation must focus on the centres, not the edges
Guest article by Bob Apollo of Inflexion-Point Strategy Partners: Market segmentation is one of the most powerful tools in the B2B…
Measuring the ROI of content marketing
Guest blog by Mark Houlding, CEO of Rostrum Communications: Content marketing campaigns require a different approach to measuring ROI than…
Banks turn the tables on supermarkets
There have been some interesting developments in targeted customer marketing. For years the loyalty supermarkets engineered in their customers was a source…
Does your strategy have 5 star simplicity?
It’s about that time of year when directors and senior management start to spend an ever-increasing amount of their time…
The Social Revolution in Finance
On 1st October Julian Wells, in his consulting role as marketing director at rebuildingsociety.com, spoke at the Financial Services Expo…
Online social communities for business – where’s the value?
All businesses seem to want build their own online communities, but how do you convince the Board of the measurable…
Crowds at First Direct Arena go wild for Ignite Your Business
Whitecap’s inaugural Ignite Your Business event held on Friday 20 September at the First Direct Arena in Leeds was a big success. It was…
Competing with the big boys
The aim for many small businesses is to grow, so it is only natural to feel jealousy towards big- spending…
B2B Marketing: The Trouble with Thought Leadership
Guest article by Bob Apollo of Inflexion-Point Strategy Partners: Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine Strategy &…