Brand Trust: How FS can learn from other industries
This is the third in a series of three articles looking at the issue of trust in financial services. The…
Category: Articles
Why your market segmentation must focus on the centres, not the edges
Market segmentation is one of the most powerful tools in the B2B sales and marketing toolbox. If done well, it…
Brand Trust: What it is and why it's important in FS
This is the first in a series of three articles looking at the issue of trust in financial services. The…
Are football managers strategic leaders or tactical implementers?
Recent results on the field at Manchester United under new manager David Moyes have left much to be desired, but…
Yorkshire businesses most confident about economic recovery
Since the credit crunch we’ve all seen a few false dawns, but now the numbers over a longer period are…
Growing uphill: Growth for established companies in mature markets
There are many advantages to being an established organisation in a mature market. A strong brand can yield stable profits,…
Increased Mergers & Acquisitions activity could spell good news for commercial finance
Bank lending activity continues to generate considerable debate, but a recent upturn in Mergers & Acquisitions (M&A) activity in the…
Industry Focus: The resurgent UK Mortgage Market
The UK mortgage market has endured a tough time in recent years but finds itself with many reasons to be…
Change management: Is your change team Fly or Ant?
Guest article by OEE Consulting: When you are annoyed by a fly buzzing around in a room, you may have…
Disrupting technology markets: Crossing the Chasm & the mitigation of risk
Guest article by Bob Apollo of Inflexion-Point Strategy Partners: When Geoffrey Moore’s “Crossing the Chasm” first appeared 20 years ago it…
Industry Focus: How Peer-to-Peer lending is shaking up Financial Services
The financial services industry has seen a recovery of sorts in the last couple of years. The housing market is picking…
How strategic due diligence drives post merger integration
A successful deal is just a theory until value can be realised. Realising value from a merger or acquisition involves…
How external strategic due diligence enhances deal value
An important factor in the success of any merger or acquisition is the level of due diligence carried out in…
Whitecap's Strategy Series, Part 4 : Communication
A good strategy is inclusive for all the stakeholders it is relevant to. The clear and consistent communication of the vision…
Whitecap's Strategy Series, Part 3 : Strategy in Action
It is critical to have a clear view of a future vision, but also flexibility and adaptability as the environment…