Why consistency is key to customer service, and your bottom line
It’s unlikely to feature in a list of the sexiest topics for executives, but consistency in the customer journey is…
Category: Articles
Innovation Series, Part 2: The key success factors of effective innovation
Whilst innovation is often thought of as a creative and entrepreneurial process, an analysis of successful innovation in a corporate…
Boost for Leeds as UK service sector hits 8 month high
There is reason for optimism for businesses in Whitecap’s home city of Leeds and the surrounding region with the news that…
Innovation Series, Part 1: What enables innovation?
Innovation is about finding a better way of doing something. It’s different to invention, which relates to creating things. It’s also…
The growing strategic influence of CFOs
There’s no doubt about it, the influence of the Chief Financial Officer (CFO) is growing and has been for some…
How strategy helps overcome challenges in business
Many businesses face regular challenges of some form or another. Some are extreme and very rare, for example the unexpected…
56% of businesses don't have a defined content marketing strategy
Let’s start with a simple question – what is ‘Content Marketing’ and is it different from things like ‘Inbound Marketing’…
'Explore The Future' – Whitecap, Barclays & Microsoft event review
A summary of the Whitecap, Barclays & Microsoft event hosted in Leeds on Thursday 19th June 2014: Last week saw Whitecap…
Where is the value in customer loyalty schemes?
Julian Wells debates the merits of loyalty schemes for companies to attract and retain business. Recently I went to an…
Strategic thinking that's built to last
A few months ago I went to a strategy seminar at a well-known university business school. Having studied strategy at…
Whitecap celebrates 2 years in business
PRESS RELEASE 4/6/14 Leeds strategy consultancy celebrates two years in business The Leeds-based strategy consultancy, Whitecap Consulting, is celebrating the…
The S word – Why is Strategy so misunderstood?
Strategy might be one of the most used and abused words in business, but as a process, it’s vital for…
Barclays, Microsoft & Whitecap announce Strategy, Growth & Innovation event
PRESS RELEASE 22/5/14 Yorkshire businesses encouraged to look to future Business leaders in Yorkshire are being invited to ‘Explore the…
Brand story-telling in the modern world
Guest blog from Martin O’Toole of Fist of Fury: Over the past few years, I’ve been introduced to some great marketing ‘gurus’…
Costcutter reveals new strategy
This article was originally published on thebusinessdesk.com on Monday 19th May 2014 – click here to view it. YORKSHIRE-based Costcutter Supermarkets Group is…