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Category: Articles

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Articles /

How to construct an elevator pitch

Guest article by Bob Apollo of Inflexion-Point Strategy Partners: How can you simply and succinctly explain what you do to…

Richard Coates — April 26, 2013
Articles /

Goal-Orientated Strategies

In business, goal-orientated strategies, rather than rigid step-by-step plans are almost always the most successful. Instead of setting out a…

Richard Coates — April 12, 2013
Articles /

Dictate or delegate – what's your approach to strategy?

So what’s your view of a strategy? Is it a rigid plans, created by the senior leadership team, then cascaded…

Richard Coates — April 9, 2013
Articles /

Marketing ROI – The Measure of Success

With the UK downgrade in recent months conversations about the economic pressure on businesses have reared their heads again. In…

Antonio Shoobridge — March 29, 2013
Articles /

Hotel Market – 2013 forecast

Richard Coates, Managing Director of Whitecap Consulting, is also an Associate of the Hotel Solutions Partnership. Richard recently put some…

Richard Coates — March 18, 2013
Articles /

Brand and value: a discussion for the Board

Is your brand delivering value to your business? How can you tell and how do you measure this? These are…

Richard Coates — March 11, 2013
Articles /

A question of trust

The saying goes, trust takes years to build, seconds to break, and forever to repair. It’s the foundation of any…

Julian Wells — February 24, 2013
Articles /

Outsourcing your Strategy & Planning

Over recent years CEOs have become familiar with outsourcing what were once previously considered essential in-house business functions; typically these…

Julian Wells — February 19, 2013
Articles /

Can you see the wood for the trees?

As a business leader facing the daily challenges of generating profit, securing new customers, launching new initiatives and leading your…

Julian Wells — February 9, 2013
Articles /

Lessons from the fall of Monitor Group

The world of strategy has been deep in debate of late, because the brainchild of one of its best known…

Julian Wells — January 10, 2013
Articles /

Brands and Social Media Honesty

I read a really interesting blog by a chap called Jonathan MacDonald the other day, as he discussed ‘The Fallacy…

Julian Wells — December 9, 2012
Articles /

Can you brand customer service?

Most businesses, especially those in the travel and tourism sector, understand that customer experience is key to their success. A…

Julian Wells — December 2, 2012
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