The bank had identified weaknesses in SME lending in the North and across the UK, which directly affected businesses in Leeds and Manchester. The bank enlisted Whitecap to help establish the bank as the best “authentic” provider for SME finance in the region with a finance portal to streamline access to funding. Whitecap completed a market assessment before delivering key recommendations for the development of the bank’s SME proposition. Following this, Whitecap led a project of research and testing to develop a concept for a new portal.
CYBG (now Virgin Money) is a major UK consumer and business bank and a key lender to SMEs nationally.