Brand and value: a discussion for the Board
Is your brand delivering value to your business? How can you tell and how do you measure this? These are…
Category: Articles
A question of trust
The saying goes, trust takes years to build, seconds to break, and forever to repair. It’s the foundation of any…
Outsourcing your Strategy & Planning
Over recent years CEOs have become familiar with outsourcing what were once previously considered essential in-house business functions; typically these…
Can you see the wood for the trees?
As a business leader facing the daily challenges of generating profit, securing new customers, launching new initiatives and leading your…
Lessons from the fall of Monitor Group
The world of strategy has been deep in debate of late, because the brainchild of one of its best known…
Brands and Social Media Honesty
I read a really interesting blog by a chap called Jonathan MacDonald the other day, as he discussed ‘The Fallacy…
Can you brand customer service?
Most businesses, especially those in the travel and tourism sector, understand that customer experience is key to their success. A…
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