Category: Articles

In our recent experience there’s one word on the lips of senior executives we’ve spoken to about their go-to-market and…

Guest article by Bob Apollo of Inflexion-Point Strategy Partners: How can you simply and succinctly explain what you do to…

In business, goal-orientated strategies, rather than rigid step-by-step plans are almost always the most successful. Instead of setting out a…

So what’s your view of a strategy? Is it a rigid plans, created by the senior leadership team, then cascaded…

With the UK downgrade in recent months conversations about the economic pressure on businesses have reared their heads again. In…

Richard Coates, Managing Director of Whitecap Consulting, is also an Associate of the Hotel Solutions Partnership. Richard recently put some…

Is your brand delivering value to your business? How can you tell and how do you measure this? These are…

The saying goes, trust takes years to build, seconds to break, and forever to repair. It’s the foundation of any…

Over recent years CEOs have become familiar with outsourcing what were once previously considered essential in-house business functions; typically these…

As a business leader facing the daily challenges of generating profit, securing new customers, launching new initiatives and leading your…

The world of strategy has been deep in debate of late, because the brainchild of one of its best known…

Most businesses, especially those in the travel and tourism sector, understand that customer experience is key to their success. A…