Fitek is an Estonian invoice process automation specialist which operates across Northern and Eastern Europe.

Whitecap Consulting helped Fitek to assess their opportunity in the UK market, completing three phases of work to understand how Fitek can best tailor their proposition to meet UK client demand. This included a market and competitive overview, a customer insight piece based on developing an understanding of business requirements, and a final report with findings and recommendations that led Fitek to enter the UK market, which Whitecap successfully supported.

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