The firm’s consultants, engineers, process experts and cloud technologists support businesses through digital transformation. Infinity Works experienced rapid growth and enlisted Whitecap to help them better articulate their proposition and service offering, to enable a marketing and sales strategy that is deliberate rather than opportunistic. Whitecap completed a phased piece of work: Business and capability analysis, proposition design, proposition road-testing and proposition/service portfolio augmentation.
“We had failed, several times, to succinctly answer the benign sounding question ‘what does Infinity Works do?’. Whitecap helped us sift through the myriad answers and opinions to arrive at a proposition and set of core offerings that the entire company could get behind.”
Dan Rathbone, Co-Founder, Infinity Works
"Whitecap helped us sift through the myriad answers and opinions to arrive at a proposition and set of core offerings that the entire company could get behind.”