Whitecap Consulting has supported the University of York in assessing the commercialisation of new IP and patents developed by its academics.
For each project, Whitecap has carried out a series of tailored market assessments, including developing a deeper understanding of target markets, assessing alignment with market trends and requirements, defining quantifiable target markets and carrying out competitive analysis. The projects intentions are to make sure that the right level of support was given to York University owned IP and inventions, academic owned startups and pre startups.