Addressing specific challenges and/or growth opportunities that the leadership team believe could deliver more value

We help organisations assess and stretch their activities into attractive adjacent markets to deliver growth objectives. This usually involves proposition development, accessing new distribution channels and new strategic partnerships.

As part of the process, we develop strategic and commercial aims, market attractiveness criteria, and undertake an analysis of selected target market sectors and segments, taking into account current and emergent trends and needs.

Having identified attractive target markets, we develop strategies and implementation plans to help clients realise the potential growth opportunities for P&L and valuation benefits.