The Silverstone 2035 Vision reimagines the future of the area by expanding beyond its motorsport heritage to establish a global centre of excellence across key sectors including advanced manufacturing, clean energy, defence, mobility, aerospace, and tourism.
At the heart of the Vision is a commitment to collaboration, innovation, and sustainability – with a goal to create a thriving ecosystem that attracts world-class talent, fosters business growth, and strengthens infrastructure.
The Vision for 2035
The Silverstone 2035 Vision outlines a bold plan to evolve beyond motorsport heritage, establishing Silverstone as a global centre of excellence across advanced manufacturing, clean energy, healthcare, defence, aerospace, mobility, and tourism sectors.
At its core, the vision aims to accelerate a self-sustaining environment that fosters innovation, attracts world-class talent, stimulates investment and strengthens infrastructure. By 2035, Silverstone is set to become a vibrant hub where breakthrough technologies are developed, commercialised and scaled.
Key pillars of the Silverstone 2035 Vision include:
- Advanced Research & Commercialisation – Turning cutting-edge R&D into scalable commercial solutions.
- Smart, Sustainable Infrastructure – Investing in low-carbon transport, smart grids and digital connectivity.
- Investment & Business Growth – Establishing an innovation incubator and attracting global investment.
- Talent & Skills Development – Building a centre of excellence for technical, managerial and leadership capabilities.
- World-Class Destination – Enhancing visitor experiences through a unique blend of heritage and future industries.
- Connected Ecosystem – Strengthening links between public, private, academic and civic sectors.
This report reflects the importance of place-based economic development, highlighting the power of partnership in creating a shared vision with real impact. The Vision has been led by Adrian Pryce DL and the University of Northampton, and the backing of Silverstone Park, Silverstone Circuit and the Silverstone Technology Cluster. Silverstone 2035 is supported by nearly 50 organisations across the region. The Silverstone 2035 Vision project was co-funded by Buckinghamshire Council, West Northamptonshire Council, MEPC Silverstone Park and Silverstone Circuit. The delivery partners were Whitecap Consulting, HN Communications and Tomorrow’s Tourism with the support of public affairs specialists Challenger Communications.
Whitecap played a key role throughout this phase of the project, developing the evidence base, facilitating strategic engagement with nearly 50 regional and national stakeholders, and shaping the content and structure of the outputs alongside our project partners.
Lal Tawney, Director at Whitecap Consulting, commented:
“Having been part of the team that developed the Silverstone 2035 vision, we are proud to continue supporting its transition from strategy to implementation. The energy and enthusiasm following the launch event have been truly inspiring, and we look forward to building on that momentum.”
Collaboration at the Core
The development of the Silverstone 2035 Vision has been shaped by deep engagement with business leaders, academia and local government. Supported by a robust evidence base and a structured programme of strategic workshops, the process reflects the power of collaboration in defining a bold, shared ambition for the future.
Whitecap Consulting played a central role in the co-creation of the Vision, leading the development of the evidence base, facilitating strategic engagement with nearly 50 senior leaders, and helping shape the content and structure of the Vision outputs alongside the Silverstone 2035 project team and communications partners.
Download the Silverstone 2035 Vision Report – Silverstone 2035 Vision Report
Download the Silverstone 2035 Visioning Project – Research and Evidence Base
To learn more about the wider project and its next phases, visit silverstone2035.com.