We’ve had an extremely busy and diverse year so far helping a range of clients to launch or grow their businesses and develop strategies to achieve their commercial objectives.

Here are some of the themes and key points from our work in 2016. Click on the links to read the full case studies.

Strategy development in digital omni-channel banking and FinTech

Global information technology company Unisys wanted help developing its strategy to better understand its market position in the digital banking space. By creating a clear picture of their standing in this sphere we were then able to develop a strategy that allows them to capitalise on the best opportunities. Read more


Proposition and marketing plan for digital asset management software firm

Technology business Third Light was concerned that senior executives were spending too much time honing individual marketing strategies and were struggling to find time for key strategic business activities. By developing a clear framework for marketing activities for future product launches, the business is now free to focus on wider ambitions. Read more


Brand, marketing, product and distribution strategy for launch of new mortgage lender

TheMortgageLenderSq400x400Launched in July 2016, The Mortgage Lender is a specialist intermediary-only lender in the UK residential mortgage market. The founders had a vision for a successful new business and used our help to develop and deliver a strategy for success. Whitecap supported the launch via our work on the proposition, distribution model and product offering. Read more

CRM strategy and planning for stationery retail firm

Leading stationery retailer Ryman wanted to better understand its customers and turned to Whitecap Consulting for help in developing a CRM strategy. By understanding key touch points and the individual types of customer and their typical journey, Ryman is now communicating with them more effectively.
Read more


Rebrand exercise for global food franchise

Picture1-150x150With global ambitions and a rapidly-growing business, NKD Pizza needed to create a brand that would be understood and accepted around the world. Whitecap Consulting worked with NKD to understand and develop their global strategy and then sourced and managed the expertise they needed to create a new brand for an international future. Read more

Brand strategy review for international language school network

logo-ialc-white-on-blue-CMYK-large-229x300The International Association of Language Centres (IALC) is an established global network of 158 accredited independent language schools for non-native speakers abroad, representing 20 countries. It needed to develop a new brand strategy that would make it more-consumer focussed but needed every partner to understand and accept the new approach. Whitecap Consulting organised a workshop with delegates around the world and then supported everyone to shape and develop a brand they all believed in. Read more

Go-to-market strategy for interactive brand technology

With a world-leading and highly innovative product, mobile technology developer Documobi had a fantastic product but struggled to help buyers understand the benefits. Whitecap Consulting helped them to create a Go-To Market Strategy that ensured they could clearly communicate their proposition. The strategy development also fuelled a strategic shift to a new set of customers. Read more


We are proud to have worked with the above clients, supporting them in developing effective strategy. If you would like to discuss your own strategic aims, feel free to contact us. 

Alternatively you may like to check out our blog or see which other clients we have worked with.