It is now just over 6 months since we announced the expansion of Whitecap Consulting (originally founded in May 2012), and we would like to take the opportunity to give you a brief update on our progress.

Our stated aim with Whitecap is to establish a northern based strategy and marketing consultancy that would work with businesses in service industries on a project, retained and interim basis. We are pleased to say that is exactly what we have been doing!

We have built up a client base spanning a number of industries including financial services, retail, entertainment, legal services, property, and sport. We’ve worked mainly in the north, but have taken on projects nationwide and are also currently discussing a number of international projects. Our growth prospects look strong, we are ahead of our targets, and consequently we are now accelerating our expansion strategy.

What has been very clear to us in our discussions with clients and prospects is that, as expected, businesses see most value in talking to consultants like Whitecap when there is a specific problem or challenge they need to address. The problems/challenges we are typically getting asked to help with include:

The next time we update you, we hope to be able to share some positive results from these projects, albeit we may not be able to specifically name the companies involved.

In the meantime, please take a moment to browse through the rest of our website, where amongst other things we have been publishing some of our thinking in our blog. There are two other things we would like to draw your attention to:

Free strategy survey

We’ve developed an online tool which enables you to take stock of your business strategy based on a short 5-10 minute survey. You can use this to capture your own individual view, or alternatively why not ask us to run it for you across your management team so you can gauge how effectively your strategy is embedded in your business? Click here to take the survey

Ignite Your Business

On Friday 20th September we are hosting a free-to-attend event at the First Direct Arena in Leeds. We will be looking at the parallels between elite sports performance and business. We’d love to see you there – click here for more information

If you would like to discuss a particular business issue, please get in contact, we are always delighted to meet up for a coffee to find out more about new businesses and markets.

Finally, from all of us at Whitecap, good luck to you and your business for the rest of the year. Lets hope it’s a great one for all of us.