David is an experienced and passionate digital marketing strategist having worked in digital for the last 15 years, with 10 years plus before that in traditional marketing communications.
His passion for digital revolves around its potential to make a real difference to the effectiveness and performance of a business. Being able to make a difference at that level, and not purely on ’softer’ metrics such as brand awareness and engagement (important metrics though they are), is this one of the key things that makes the digital space such an interesting and exciting one for David to work in.
David has held senior, board level roles in specialist digital and integrated agencies such as McCann Erickson, Made By Pi, BJL, twentysix and Branded3. He has also run his own successful consulting business working with agencies and brands on improving their digital performance – again, both at a business/operation levels as well as part of the marketing communications mix.
David brings true user centered design principles to a business and digital strategy, and therefore works in that potentially highly successful area where the requirements of the business cross over with those of the user.
He has worked across a broad cross section of businesses across pretty much most major sectors, working with brands such as Walt Disney Parks & Resorts, American Airlines, UPS, Bentley Motors, Guardian News & Media, Johnson & Johnson, Travelex and Virgin Holidays.