2nd September 2013

Two Leeds-based businesses, Whitecap Consulting and Ignite Sports, have announced the first in a series of free breakfast events titled ‘Ignite Your Business’, to be held at the First Direct Arena on Friday 20 September from 8-10am.

Guests will be given the opportunity to enjoy a breakfast and network before hearing about the links between elite sports performance and business improvement. This will include an insight into the secrets behind the success of the British and Irish Lions, the reasons Tiger Woods is still the best golfer in the world, and how Sports Personality of the Year favourite, Andy Murray, went from brave also-ran to double Grand Slam winner.

The First Direct Arena is also the venue for the Sports Personality of the Year Awards, which Julian Wells, director at strategy and planning firm Whitecap Consulting, hopes will inspire guests. He said:

“With the help of Ignite Sports we’re able to give busy professionals genuine insights into elite sport and the lessons it can teach us all in business. Equally, business has taught sport a lot about the importance of a clear strategy and setting clear goals as individuals and for our teams.

“We intend these events to be energetic and motivational, as well as offering guests tangible answers to strategic business decisions.”

Duncan McCarthy of sports performance consultancy Ignite Sports added: “I’ve worked with many talented sportspeople who go on to achieve success by taking a more strategic approach to setting and achieving their goals. Much like in business, effort will only go so far – it’s about establishing and continually exceeding your goals on an individual and team basis.”

Ignite Your Business will be pitched to a senior business audience. CLICK HERE TO BOOK YOUR FREE PLACE NOW


Notes for editors:

Whitecap Consulting

Whitecap works with regional business owners and leaders to help them accelerate growth, attract more customers and increase profits. Whitecap’s directors all have hands-on business experience in small, medium and large companies.

Founded in 2012, Whitecap is based in Leeds and is led by Richard Coates (Managing Director), Julian Wells (Director), and Alex Connolly (Director).

For more information please visit

Ignite Sports

Ignite Sports is dedicated to helping individuals and teams turn their potential into success. Working with any individual or team that wants to commit to an improvement in their sporting or working performance, Ignite identifies the needs of the individual, and applies specific and practical solutions to maximise personal development.

For more information please visit