In business, goal-orientated strategies, rather than rigid step-by-step plans are almost always the most successful. Instead of setting out a series of prescriptive steps to achieve your objective, a goal-orientated approach gives your managers and teams the flexibility to execute tactics and initiatives, but always within a clearly defined operating framework and with the final shared objective defined.
Your people will more empowered, engaged and motivated if they are given the freedom to use their skills and ingenuity to help the business achieve its clearly stated goals.
Crucially, for the success of your business, it gives you the flexibility to adapt, respond and react to ever-changing market conditions in a way that capitalises on new opportunities as they arise, without straying from the spirit and intent of your overall strategy.
It’s an approach that’s all about empowering your frontline specialists to make the right decisions in line with the company’s strategic aims, with a shared and common vision of the ultimate goal.