Larger firms and corporates will likely to go to one of the 'Big 4' or to an established London strategy consultancy for business strategy support. Small firms may go to a 'one-man-band' for support and advice. Both are good at their respective roles and satisfy a client requirement.

However, growing SMEs, established mid-sized organisations and divisions of corporates may not have the need for or fee appetite of a Big 4 firm, but may need something more substantive than an individual is able to offer on their own. There are several boutique strategy firms in London, but very few located in the regions; where most businesses are based.

CEOs, MDs and Owner Operators in mid-sized firms are understandably focused on driving the organisation’s performance and effectiveness. Critical issues such as customer acquisition, financial and funding management, technology development and investment, people and culture dominate much of their time. Periodically, organisations benefit from independent strategic and commercial review to support P&L performance, growth ambitions, vision and purpose, and valuation enhancement.

Whitecap focuses on this mid-market and works with leaders, boards and investors in organisations across multiple market sectors helping clients analyse, develop and implement growth strategies. This can include long-term business strategy and planning, market entry and expansion, driving business performance, marketing strategy, digital transformation, operational strategy, commercial due diligence and post-transaction strategy.

Whitecap has always had an ambition to grow and expand beyond its Leeds home. In April 2017, the business expanded by opening two new offices in Manchester and Milton Keynes and appointing three new full-time directors. And in September 2018, the company opened two new satellite offices in Newcastle and Bristol and adding two Associate Directors. Future regional expansion is also being planned over the next couple of years.