Tom Connell

Consultant

Tom is a consultant with over 10 years’ experience in a range of business and marketing focused roles.

An analytical and critical thinker, Tom has a strong background of strategic, commercial and marketing experience and supports the Whitecap team across all types of projects. His experience includes working on brand and marketing strategy, brand positioning, business planning and project management for a variety of UK and global clients.

Tom joined Whitecap as a Consultant in January 2018 having previously worked for 5 years in a London-based consultancy in the field of brand strategy and management. He has a BA Hons in International Relations from Leeds University and an MBA, completed with distinction at University of Surrey in 2012.

Tom is also involved in FinTech North, the growing event-based initiative of which Whitecap is a co-founder. He has previously delivered several financial services events at London business schools and the London Stock Exchange.

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