Robin is a strategic marketing specialist with experience covering both B2B and B2C.
He has extensive knowledge across Retail and Financial Services, having developed his skills across all marketing disciplines with Sainsbury’s and Santander. Robin is a key instigator of change, fulfilling key roles in both the launch of a new brand (Santander) to the UK market and the introduction of the ground breaking 123 Current Account.
A champion of process improvement, Robin established new roles into the Santander marketing function, which enabled individual departments to work closer together, producing stronger and more integrated marketing campaigns – both externally and internally.
His experiences in both local and national roles ensures he always develops solutions which address the bigger picture without losing sight of the importance of attention to detail.