Our services focus on strategy and planning. They’re very much defined by the business problems, challenges and opportunities you face.
As you’d expect, we have processes that we work to. But we prefer to start by understanding where you’re at and where you want to be, then working out the most commercially effective way to get you there.
We can work with you to analyse your current business and market situation. The aim of this is to identify, evaluate and develop growth strategies across products, channels, sectors and geographies. This can involve a review of your business vision, or a specific divisional or business objective.
A strategic evaluation can also be completed as part of a due diligence exercise. In all instances it can result in change and transformation programmes involving structure, culture, brand and operations.
Assignments can focus on one or more of the following:
- Corporate ‘event’
- Shaping vision & strategic future
- Company objectives
- Existing strategy review
- Strategy formulation
- Commercial due diligence
- Emerging consumer trends
- Market appraisal
Once you have a clear view of the strategic future for your company, it’s critical to develop a structured roadmap of how to deliver your objectives. It’s also essential to create a common view and alignment across your business. So we work closely with leadership teams and functional heads to develop and agree the key components, priorities and milestones.
Engagements can include:
- Business plans
- Translating ambition to action
- Competitor analysis
- Choices & prioritisation
- Annual business planning
- Leadership team alignment
- Function & partner alignment
Your marketing should be a strategic activity that’s central to your current activities and future objectives. But all too often it’s developed and delivered in isolation. We can help ensure your marketing strategy is clearly defined and consistently delivered across your organisation. Most importantly, we recognise it must have a positive impact on your bottom line.
- Marketing & brand strategy
- New markets & entry strategies
- Innovation & product launches
- Distribution & channel performance
- Customer retention & loyalty
- Customer experience & engagement
Commercial Due Diligence
Management teams can develop a view of the market and business potential based on what has happened, rather than what might happen. We undertake independent external market analysis, assessing relevant macro trends, key drivers and competitive capability to take a forward-looking view. In addition, we critique the sources, sustainability and robustness of forecast income and deliver a comprehensive marketing audit.
Master Classes & Facilitation Services
When you’re looking for a fresh perspective, you often find it by taking a step outside your day-to-day environment. We run group events where you can compare experiences with your peers, or as bespoke ‘in-house’ sessions. We also offer facilitation services to boards and senior leadership teams to improve alignment or help grapple with challenging issues.