Having been long established in fashion retail with their innovative, boutique feel department stores, Psyche wanted to further improve the performance of their online store. They required a detailed review of their digital marketing and online customer experience, with focus on their brand, e-commerce performance and usability.
Whitecap began by conducting a detailed digital/e-commerce review, highlighting key factors around traffic generation, user engagement and sales. This involved an assessment of Psyche’s use of digital channels including; SEO, PPC, affiliates, email and social media.
We worked with the team at Psyche to evaluate their current and future brand positioning within the busy online fashion retail sector – this involved analysing key competitor retailers including major operators and some newer, niche players that have brought innovation to the market. This high level competitive analysis helped develop Psyche’s online positioning in the market by highlighting key success factors and market opportunities.
From this, Psyche were able to plan the next steps in improving the performance of their online presence and user experience as well as positioning in the online market. We also helped them in prioritising their marketing channels as well as identifying KPIs for each.
“Today’s fashion ecommerce sector demands a high quality online customer experience and sophisticated digital marketing. Knowing this, Psyche wanted external expertise to review their current digital and e-commerce activity. We provided a detailed performance analysis together with recommendations on prioritisation and next steps on a strategic level as well as on a channel by channel basis” – David Crawford, Associate – Digital Strategy and Marketing, Whitecap Consulting.
“Having been successfully long established in the fashion ecommerce space, we knew how the sector could be a challenging and competitive setting to be in. With Whitecap’s help we were able to spend time reflecting on our business and looking at how we can improve it. Having an external, independent perspective was rally valuable to us and gave us a lot of constructive input to help move our business forward.”