Strategic planning for a growing commercial print firm

ProCo is a Sheffield and Stanstead based company operating in the competitive commercial print market.  Founded in 1992, the company has successfully grown and innovated over recent years introducing new digital output technologies and data-driven work flow processes to meet customer needs.

ProCo’s customers include: DFS, Adidas, JD Sports, NFU Mutual, and Westfield Health. ProCo has also been an industry leader in digital technology, sitting on HP’s advisory council for over 15 years.

The print and output market is increasingly competitive with both large scale established businesses and new entrants focusing on innovative propositions in on-demand print and automated outputs.

Whitecap was appointed by the CEO to help the leadership team analyse, develop and document the company’s growth strategy over a three-year horizon in pursuit of its corporate aims.

We spent time working alongside the team, understanding how the market is changing and gaining valuable customer insight. This helped us advise ProCo on how to position their core services in the market and ensure its proposition was primed to take the opportunities available in the market.

Clarity about the medium-term strategy, has also provided focus for short-term investments and development initiatives, as well as creative re-design for ProCo which will be launched shortly.

As a business owner I’ve always been very hands on and don’t have the time to sit and debate the next evolution of our business strategy. Our market is moving so fast, that by the time I get it finished its out of date! Working with Richard and the Whitecap team enabled me to get real clarity very quickly and structure it in a very clear, concise and straightforward way that the whole team instantly understood.” Jon Bailey, CEO ProCo.

ProCo is an innovative and growing business successfully navigating a changing industry and we were pleased to have worked closely with the team as they enter their next phase of growth” – Richard Coates, MD Whitecap Consulting.

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