Launch and development of P2P lending and software business

Launched in 2012, is a technology-focused business in the fast growing crowdfunding industry. operates a UK peer-to-business lending platform and via its White Label Crowdfunding brand provides white labelled software to a range of clients around the world. 

 peer to peer lending platform

Whitecap has worked with since its launch, providing advice and support across various areas of the business including brand/marketing, development of an introducer channel, and helping grow the white label proposition.

“Working with Whitecap enables our business to access experienced resources on a part time basis, which over the course of the last three years has been invaluable.

Our introducer channel now accounts for over 80% of loan applications received, and we’ve built numerous relationships with well known corporate brands.”

Dan Rajkumar, Founder & Managing Director

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