Strategy development and commercial due dilligence

NAHL Group plc is a leading UK consumer marketing business focused on the UK legal services market.

The Group provides outsourced marketing services in the personal injury market through National Accident Helpline & the conveyancing & surveying markets through Fridaysmove, In-Deed, Homeward Legal & Surveyor Local.

A long-standing market leader in its field, over the last few years NAHL Group (formerly CCG) has successfully transitioned from private equity backing to PLC status on the AIM market, and continues its impressive growth story today.

Whitecap has worked with NAHL Group throughout this critical period of its evolution, providing strategic input and hands-on practical implementation support. This has included strategy development, commercial due diligence on potential acquisitions, proposition development, and programme management.


“As a fast growing, lean and dynamic business, we don’t always have the necessary in-house skills immediately to hand to tackle key business challenges, and even when we do, it’s still sometimes important to bring in an external perspective.

We’ve worked with Whitecap in this way since early 2013 and have greatly valued the support, insight and flexibility they bring to the table”

Russell Atkinson, CEO National Accident Helpline

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