Tagged: shaping vision & strategic future

Marketing & product-led growth

The business: This was a high growth mortgage lending business in a competitive and fast-evolving market. Initially in private ownership, it was acquired by a private equity firm, and then sold to a global investment bank. Approach: As the business grew, the strategy was consciously and deliberately evolved: the brand was redeveloped to support diversification […]

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New brand in innovative peer-to-peer lending sector

The business: This entrepreneurial start up operated in the fast evolving peer-to-peer lending sector. The business was launched in 2012 to generate business loans funded by a community of private investors. The brief was to develop the firm’s brand presence and proposition, and build an introducer channel of professional advisers. Approach: Working within the business […]

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