Tagged: Market appraisal

Identifying new profit growth in a mature market

The business: This large £500m+ company served the small business community, operating in a “me-too” market with little innovation and little opportunity for profitable growth. Or so they thought… Approach: With the advantage of having no preconceptions about the business or market, a strategic marketing audit was undertaken.  This involved, among other things, value analysis […]

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Turnaround strategy for a business in decline

The business: This medium sized subsidiary company of a major PLC had been in decline for three years and was unclear about its customer proposition and which markets it was best positioned to pursue. Approach: Working with the existing team, a strategic review of the market, competitors, customers and internal capability was conducted. The review […]

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Growth strategy across diverse markets

The business: This new business had been created from a major PLC reorganisation and covered over a dozen markets. A new management team was faced with a range of investment choices and issues and needed assistance. Their goal was to create an insight-driven, value-based strategy to double profit and secure investment funding in a competitive […]

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Embracing the digital age

The business: This major PLC was operating across multiple and diverse product lines.  Within the company, a few key individuals were keen to embrace the new digital world, but this awareness and appetite was not consistent across the business.  The goal was to work with all key stakeholders to understand the significance of the opportunity […]

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New brand in innovative peer-to-peer lending sector

The business: This entrepreneurial start up operated in the fast evolving peer-to-peer lending sector. The business was launched in 2012 to generate business loans funded by a community of private investors. The brief was to develop the firm’s brand presence and proposition, and build an introducer channel of professional advisers. Approach: Working within the business […]

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Embracing innovation and making informed strategic decisions

The business: This fast growing publically listed business had numerous growth initiatives in development.  Product diversification, a partnership, an acquisition and international expansion were just some of the projects it was tackling but it had one very key challenge. The business recognised that key to its future success could be the development of emergent contactless […]

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