Tagged: existing strategy review

Identifying new profit growth in a mature market

The business: This large £500m+ company served the small business community, operating in a “me-too” market with little innovation and little opportunity for profitable growth. Or so they thought… Approach: With the advantage of having no preconceptions about the business or market, a strategic marketing audit was undertaken.  This involved, among other things, value analysis […]

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Turnaround strategy for a business in decline

The business: This medium sized subsidiary company of a major PLC had been in decline for three years and was unclear about its customer proposition and which markets it was best positioned to pursue. Approach: Working with the existing team, a strategic review of the market, competitors, customers and internal capability was conducted. The review […]

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Growth strategy across diverse markets

The business: This new business had been created from a major PLC reorganisation and covered over a dozen markets. A new management team was faced with a range of investment choices and issues and needed assistance. Their goal was to create an insight-driven, value-based strategy to double profit and secure investment funding in a competitive […]

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Brand repositioning

The business: This national hotel business, associated with one of the world’s largest hotel brands,  provides central sales, marketing and purchasing services.  The challenge was to create an attractive brand strategy to give the business standout from other mid-market competitors and address the threat from standardised value-driven budget hotel chains. Approach: A competitive assessment of […]

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