Tagged: distribution & channel performance

Identifying new profit growth in a mature market

The business: This large £500m+ company served the small business community, operating in a “me-too” market with little innovation and little opportunity for profitable growth. Or so they thought… Approach: With the advantage of having no preconceptions about the business or market, a strategic marketing audit was undertaken.  This involved, among other things, value analysis […]

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Marketing & product-led growth

The business: This was a high growth mortgage lending business in a competitive and fast-evolving market. Initially in private ownership, it was acquired by a private equity firm, and then sold to a global investment bank. Approach: As the business grew, the strategy was consciously and deliberately evolved: the brand was redeveloped to support diversification […]

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New brand in innovative peer-to-peer lending sector

The business: This entrepreneurial start up operated in the fast evolving peer-to-peer lending sector. The business was launched in 2012 to generate business loans funded by a community of private investors. The brief was to develop the firm’s brand presence and proposition, and build an introducer channel of professional advisers. Approach: Working within the business […]

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Embracing innovation and making informed strategic decisions

The business: This fast growing publically listed business had numerous growth initiatives in development.  Product diversification, a partnership, an acquisition and international expansion were just some of the projects it was tackling but it had one very key challenge. The business recognised that key to its future success could be the development of emergent contactless […]

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