Tagged: customer retention & loyalty

Identifying new profit growth in a mature market

The business: This large £500m+ company served the small business community, operating in a “me-too” market with little innovation and little opportunity for profitable growth. Or so they thought… Approach: With the advantage of having no preconceptions about the business or market, a strategic marketing audit was undertaken.  This involved, among other things, value analysis […]

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Brand repositioning

The business: This national hotel business, associated with one of the world’s largest hotel brands,  provides central sales, marketing and purchasing services.  The challenge was to create an attractive brand strategy to give the business standout from other mid-market competitors and address the threat from standardised value-driven budget hotel chains. Approach: A competitive assessment of […]

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