Blog

Hotel Market – 2013 forecast

This post was written by Jake Fox on March 18, 2013

Richard Coates, Managing Director of Whitecap Consulting, is also an Associate of the Hotel Solutions Partnership. Richard recently put some questions to Ian Graham, the CEO, on the publication of PwC’s updated UK Hotels Forecast 2013. We’ve shared their discussion in a Q&A below. This report focuses on the UK market, however the issues highlighted apply […]

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Brand and value: a discussion for the Board

This post was written by Jake Fox on March 11, 2013

Is your brand delivering value to your business? How can you tell and how do you measure this? These are questions that can be aimed at the marketing department but to find the true answer this is a discussion for the boardroom. I’ve worked in marketing for over 15 years and in that time I’ve […]

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A question of trust

This post was written by Jake Fox on February 24, 2013

The saying goes, trust takes years to build, seconds to break, and forever to repair. It’s the foundation of any relationship; be that a marriage, between friends, with a position of authority or indeed a brand. When there is a breach of trust between two parties, the future relationship is at worst, doomed for failure […]

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Outsourcing your Strategy & Planning

This post was written by Jake Fox on February 19, 2013

Over recent years CEOs have become familiar with outsourcing what were once previously considered essential in-house business functions; typically these include IT and more recently HR. We believe this trend will continue as businesses focus on their core activity and the competences that deliver their success. Arguably it is possible to identify two fundamental drivers […]

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Can you see the wood for the trees?

This post was written by Jake Fox on February 9, 2013

As a business leader facing the daily challenges of generating profit, securing new customers, launching new initiatives and leading your team, it’s understandable that you, or the senior management team, may feel there is little time to spend on developing strategic plans for the future. Perhaps you’ve already taken time to develop a mission statement, […]

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Lessons from the fall of Monitor Group

This post was written by Jake Fox on January 10, 2013

The world of strategy has been deep in debate of late, because the brainchild of one of its best known gurus has been proven to be flawed, thus bringing the validity of some of his long respected theories into question. Monitor Group was a strategy consulting firm set up by probably the most famous strategist […]

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Brands and Social Media Honesty

This post was written by Jake Fox on December 9, 2012

I read a really interesting blog by a chap called Jonathan MacDonald the other day, as he discussed ‘The Fallacy of Social Media’. What sparked his thinking was a recent video that Bodyform released as a response to a member of the public’s comment on Bodyform’s Facebook page. At length, Jonathan discusses the validity about […]

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Can you brand customer service?

This post was written by Jake Fox on December 2, 2012

Most businesses, especially those in the travel and tourism sector, understand that customer experience is key to their success. A company’s reputation, its image, its ‘brand’, hangs on the way customers are treated and managed at every stage of their interaction with the company. The idea of a brand for any customer service orientated business […]

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