Our approach

Whilst there may be some similarities given the scale and maturity of the business, each has different challenges and different needs, therefore every assignment is unique and a ‘one-size fits all’ approach does not work. We flex and adapt to work with clients to deliver what they need, and don’t ask them to fit into a rigid consultancy model.

The way we execute a personalised and effective service is through systematically spending time in key areas of the consulting process.

An example client assignment may develop through the following steps:


  • ImmersionUnderstanding the business is of course essential, in particular its history, culture, operating model, its position in, and the nature of the market, competitors, historic and recent P&L performance, current critical issues and the appetite for growth and risk.

Appraisal & Analysis

  • AppraisalDefining and assessing the specific challenges and opportunities to be addressed is central to any engagement, analysing relevant internal and external sources available. Also as part of this process we would typically ask the leadership team to complete our proprietal strategy survey to help assess the current degree of alignment around the top table: whitecapconsulting.co.uk/strategysurvey

Options & Implications

  • OptionsDeveloping, documenting and recommending the strategy options and operational, financial, resource, regulatory and sometimes business model implications, represents the significant part of many assignments with clients; taking into account the length of time available for the strategy to evolve, and the commercial and leadership objectives.


  • ImplementationArguably the easy part is to write the strategy, but it is often much more difficult to execute it and keep the daily work across all functions connected and driving it, especially over a long period of time. We work with clients to develop strategies, and we also help clients implement strategies that other consultancies have created.

    We effectively translate strategy into practical business plans and help drive necessary actions. Our personalised consulting process is applied across all of our Services and to all of our Client’s Opportunities and Challenges