About us

Whitecap Consulting works with board members, executives and investors of mid-sized organisations to facilitate growth aims and deliver strategy development, business planning and implementation support.

Whitecap Consulting was founded by Richard Coates in May 2012, with the aim of helping clients shape and develop their vision into structured business strategies and implement them effectively to deliver P&L and Enterprise value. (Read more about our story)

Our belief is that an effective, agile strategy linking daily actions and decisions to future strategic intent is crucial to success for any organisation, in any market. As every client and assignment is different, we flex and adapt our approach to provide a unique service to each of our clients. Read more about our approach.

The Whitecap team has an expertise base that covers; business and market analysis, strategy formulation, proposition development, P&L management, marketing and brand strategy, as well as specialists in technology strategy, digital performance, change and programme management. Read more about our team.

Whitecap has developed a track record of successful projects helping clients achieve their aims across a range of markets and situations. Click here for our client testimonials and case studies